In a laboratory experiment, 183 participants worked on three risky decision scenarios by Huber and Huber (2003). Each scenario described a potentially dangerous situation which could be defused by two acts, the so-called risk defusing operators (RDOs). The regulatory focus of a person, which was manipulated before working on the scenarios, affected the participants’ choices of RDOs. Prevention-focused people, who aim at minimizing losses and who are risk-averse, mostly opted for pre-event RDOs which prevent negative events in the run-up. Promotion-focused people, who aim at maximising gains and who are ready to take a risk, preferred post-event RDOs (worst case plans) which only have to be applied in case of a negative event. Moreover, under a prevention focus, people evaluated potential damage that might occur if the risk is not defused as more negative than people under promotion focus.
Keywords: risky decision, risk-defusing operators, regulatory focus, promotion, prevention